OpenAIOfficial OpenAI partnership — among the first Chinese marketing agencies running ChatGPT Ads
All in AI · ChatGPT Ads, Singapore

Meet your next customers inside the conversation — with ChatGPT Ads.

It launched recently in Singapore — and early slots are still uncrowded. We check your eligibility, launch your first campaign and report on cost per enquiry, not vanity numbers. One Singapore team, one point of contact.

Facts checked vs OpenAI policies
Singapore team, one point of contact
No benchmarks yet — we define them
The Format

What are ChatGPT Ads?

Sponsored listings that appear below ChatGPT's answers — clearly labelled and separate from the answer itself. Businesses pay per view or per click to reach people while they compare options in a conversation.

Live in Singapore

Now in 60+ countries — Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Taiwan included.

Who sees ads

Free and Go plans only. Plus, Pro, Business and Enterprise are ad-free; no ads to under-18 accounts.

Where ads appear

Below the answer, labelled Sponsored. Ads never change what ChatGPT recommends.

What an ad contains

Advertiser name, logo, headline, description, an image and a link to your landing page.

Anatomy of a ChatGPT ad — and how it's chosen

Ad anatomy: advertiser name → logo → "Sponsored" label → headline → description → image & landing page. OpenAI matches ads by conversation context, your landing page, copy and the context hints you give each ad group — hints guide matching, they don't guarantee a placement.

What you never get: conversations stay private from advertisers, and ads never appear next to sensitive chats (e.g. health).

Picture Your Business Here

What ChatGPT Ads could look like for you

Show up at the exact moment a buyer asks for what you sell. Four example campaigns for Singapore businesses — the goal, the context hints that guide matching, where the click goes and what we'd track. All brands made up, to show the format.

E-commerce · Skincare shop

Illustration: skincare product
Dewbloom Skincare Sponsored
Lightweight gel moisturisers for humid days
Made for Singapore weather.

Goal: online sales · Hints: moisturiser for humid weather, oily skin routine · Landing: collection page with free-delivery threshold · We track: purchases and revenue via pixel + Conversions API.

Education · Tuition centre

Illustration: small-group maths tuition class
BrightPath Tuition Sponsored
P5 & P6 maths in small groups of 6
MOE-syllabus lessons in Tampines and Bishan.

Goal: trial class bookings · Hints: PSLE maths help, P5 maths, small-group tuition near me · Landing: trial-class page per branch · We track: trial bookings and WhatsApp enquiries.

Home services · Renovation firm

Illustration: renovated HDB living room
Nest & Co Interiors Sponsored
4-room BTO packages with a 3D design
Itemised quotes, HDB-licensed, fixed timeline.

Goal: quote requests · Hints: BTO renovation budget, 4-room renovation, interior design package · Landing: BTO package page with a short quote form · We track: quote requests and calls.

B2B · Corporate caterer

Illustration: office buffet spread
LunchBox Catering Sponsored
Office buffets for 20 to 200, set up on time
Local favourites and halal menus.

Goal: orders and enquiries · Hints: office lunch buffet, company event catering, halal buffet · Landing: buffet menus with online ordering · We track: orders, enquiries and cost per order.

Read This Before You Budget

Can your business advertise on ChatGPT in Singapore?

OpenAI opens categories in stages. Here's where each type of business stands in Singapore under OpenAI's Ad Policies (updated 10 Sep 2026) — we confirm yours free before you spend.

Allowed now

  • Consumer & household goods, ecommerce, retail
  • Local services (repairs, cleaning, beauty without medical claims)
  • Travel, hotels and experiences
  • Education, courses and training
  • Digital products, apps and software
  • Financial tools that don't sell a financial product

US only, for now

  • Healthcare: dental, hospitals, diagnostics, cosmetic procedures (case by case)
  • Financial services: loans, insurance, credit cards, investments (case by case)
  • Legal services (licensed US lawyers)

Not allowed

  • Alcohol, tobacco and vaping
  • Gambling and betting
  • Dating and adult content
  • Political and issue ads
  • Individual job or property listings
  • Unsupported health or wellness claims

A clinic, law firm or financial firm? Get recommended in the answer instead.

You can't buy the ad slot in Singapore yet — but you can earn a place in the answer itself. Our GEO + PR work makes your practice the one ChatGPT, Perplexity and Google's AI Overviews cite when patients and clients ask. We'll also set up your account the day your category opens.

See GEO & PR
Pricing

How It's Paid

Three ways to pay, one simple rule. You set a daily budget and a maximum bid; OpenAI's auction is relevance-weighted and second-price, so you often pay less than your maximum.

Reach · CPM

Pay per 1,000 views. For awareness and reach when buyers are early in their decision.

Clicks · CPC

Pay per click to drive traffic. OpenAI suggests starting at a US$3–5 maximum CPC.

Conversions · oCPC

Conversion-optimised, billed per valid click. Requires conversion measurement set-up.

The budget rule that surprises everyone

A daily budget is an average over seven days: one day can spend up to 2× the budget, but a week never more than 7× it. The minimum varies by market and currency — we'll show you the Singapore-dollar figure in your account.

Choose Your Channel

ChatGPT Ads vs Google Ads vs AEO

They reach people at different moments, so the best plan usually uses more than one. Here's how they compare.

ChatGPT AdsGoogle Search AdsAEO & GEO (organic AI visibility)
Where you appearBelow ChatGPT's answer, labelled sponsoredAbove and below Google resultsInside the answers of ChatGPT, Perplexity, Gemini and Google AI Overviews
How you're matchedConversation context, landing page and your context hintsKeywords the searcher typesHow well your content answers, and how much AI trusts your brand
You payPer view, per click, or conversion-optimised per clickPer clickFor the work, not for each visit
SpeedDays, once approvedDaysWeeks to months — and it compounds
Clinics & law firms in Singapore?Not yetYes, within MOH and Law Society rulesYes
Best forBeing first to a new, uncrowded slot while buyers comparePeople searching with clear intent nowBeing the business AI recommends, long term
Before You Launch

What you need before your first campaign

Eight things stand between you and a live campaign. We handle all of them.

✓

An eligible category

Product, landing page and ad sit in an allowed category, end to end.
✓

A verified advertiser account

OpenAI checks you're a legitimate business before ads run.
✓

A landing page OpenAI can reach

Its crawler, OAI-AdsBot, must pass robots.txt, firewalls and bot protection.
✓

Conversion tracking

OpenAI's measurement pixel, Conversions API, or both.
✓

UTM parameters

So ChatGPT traffic shows up separately in Google Analytics and your CRM.
✓

Creative that fits the slot

Clear headline, one or two lines of copy, an image, your logo — no claims you can't back up.
✓

Context hints per ad group

Grouped by what your customer is trying to do, not keyword lists.
✓

A landing page that matches the ad

Same offer and wording, and a fast way to enquire or buy.
How We Run It

From first check-in to first lead — one team, five steps

One Singapore team runs ChatGPT Ads alongside your Google, Meta and AI-search work — measured the same way, diagnosis-first.

Free readiness diagnosis

We confirm your category, landing page and claims, and check where you show up in AI answers. Free.

Gap confirmed

The challenge becomes the opportunity — the plan is matched to your business.

Solution design

GEO + PR · OpenAI Ads · SEO+SEM · Media. Tracking is tested before a dollar is spent.

Launch & managed ops

Ad groups by customer need, context hints and creative; daily monitoring of spend, CTR and cost per lead.

Sales-oriented report

Leads and cost per lead, not vanity numbers — with what we'll change next.

Reporting

Every click, every dollar, one dashboard

OpenAI's Ads Manager reports impressions, clicks, spend, click-through rate, average CPC and CPM, and conversions. Impressions and clicks refresh about every 15 minutes; spend can lag by 7–8 hours.

ImpressionsClicksSpendCTRAvg CPCAvg CPMConversions

Our promise: one dashboard, real numbers

We bring those numbers into a dashboard beside Google Ads, Meta Ads and your AI-search visibility — then add what matters: cost per enquiry, which ad groups bring leads, and an alert when something needs changing.

The Honest Position

No ChatGPT Ads benchmarks exist yet — that's the opportunity

Advertisers are still experimenting, and the shelf is open. Here's what the market tells us today.

All-time click-through rate, by market

Brazil
1.91%
Mexico
1.55%
Japan
1.53%
Korea
1.21%
Canada
0.75%
UK
0.74%
US
0.73%
Australia
0.67%
New Zealand
0.60%

Pooled Similarweb panel data, 5–25 weeks per market, via Search Engine Journal (16 Sep 2026). Market-level rates — not a promise of campaign results.

Still experimental

Only two brands held a top-10 impression share across all 20 tracked weeks. Attention is still up for grabs.

The ecommerce shelf is open

Retail & consumer brands take 10.4% of US impressions vs 19.9% for B2B SaaS — product brands are under-represented.

Early entrants define "good"

First movers shape what normal looks like. Being early also means cheaper, less crowded auctions while the slot is new.

What we won't do

We won't promise numbers — ChatGPT Ads is too new for anyone to. We bring verified market evidence, a global group behind us, and a Singapore team that reports on cost per enquiry, not vanity metrics.

FAQ

Straight answers about ChatGPT Ads in Singapore

Yes. ChatGPT Ads are now available in Singapore. Eligible businesses can buy through the self-serve Ads Manager, OpenAI's Ads Solutions team, or an agency — provided the category is currently allowed.

Users on the Free and Go plans. Plus, Pro, Business and Enterprise plans are ad-free, and ads are not shown to accounts identified as under 18.

Not yet in Singapore. Ads for health services outside the US are generally prohibited. Clinics can still appear in ChatGPT's answers through GEO — which is where most patients ask their questions.

Not at the moment. Legal ads are US-only today, and financial services ads outside the US are generally prohibited. Financial tools that don't sell a financial product can be allowed.

You set a daily budget and a maximum bid. OpenAI suggests starting CPC campaigns at US$3–5 per click, and a second-price auction means you often pay less than your maximum.

Yes, and it varies by market and currency. OpenAI's standard minimum in the US is US$25 a day; we'll show you the Singapore-dollar minimum in your account on the call.

No. You give each ad group context hints — the conversations, topics or words where your offer is relevant. They guide matching but aren't exact-match keywords and don't guarantee placement.

No. Ads are always labelled, kept separate from the answer, and never influence what ChatGPT recommends. Being recommended in the answer itself is earned through AEO and GEO.

No. Conversations stay private from advertisers and OpenAI doesn't sell user data. You see campaign results — impressions, clicks, spend, conversions — nothing else.

Our set-up (tracking, creative and campaign build) usually takes a few working days after your go-ahead. OpenAI's account verification and ad review add time we don't control.